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Arkema has launched a new brand identity centered on specialty materials

Company News > Arkema has launched a new brand identity centered on specialty materials

On November 8, Arkema officially announced the group's new positioning and brand visual identity, further clarifying its ambitious goal of leveraging innovation and expertise in materials science to help build a sustainable world.


In the process of achieving sustainable development, the inevitable challenges make the market demand for new innovative, high-performance materials increasing day by day.


Thanks to arkema's expertise in materials science, the quality and commitment of its people and its strength in corporate culture and values, the Group intends to play a central role in providing solutions to the important challenges facing the world.


To achieve this ambitious goal, Arkema aims to become a pure specialty materials producer by 2024.


Arkema's strategy and unique positioning is based on three complementary platforms with high growth potential: adhesive solutions, advanced materials and coatings solutions.


In 2021, the Group has accelerated the pace of transformation and has achieved some important results as a result. The development of batteries and electric mobility, bio-based and renewable materials, and targeted acquisitions in adhesives, such as the recent planned acquisition of Ashland High-performance adhesives, are significant milestones for Arkema.


"Our expertise in materials science is based on arkema's vision of development that we want to share and disseminate widely. Benefit from our strong and passionate team, rich diversity, unity, ambitious goals, and create the value of the project, we believe we have the ability to develop technical solutions, with the potential to support to shift towards a more sustainable earth tide, and in our focused areas contribute to shape a better world." THIERRY LE HENAFF, Chairman and chief executive of Arkema Group, said.


From a major player in the chemical industry to an advocate in the specialty materials field, this significant shift is naturally reflected in the brand identity and new communication positioning changes.


The letters in the new logo are more modern and fluid, expressing a double shift. The gradual change of color from blue to green and the evolution of the letter K to the letter MA for materials highlight the group's new core business: providing innovative high-performance materials to help build a sustainable world.


In order to match the new corporate identity, the group also proposed a new brand communication positioning, with "practical application of materials" as the protagonist, showing the positive and real application of these special materials in industry, competitive sports and the daily life of people around the world.


Soon, this new brand identity and communication positioning will be promoted in a series of interesting and disruptive graphic and digital ways.



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Right to access to your personal data 

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